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What is Responsive Website Design?

30th March 2015

We all live increasingly fast & busy lives. (And boy don’t we know it!) Reading emails on the go, working, socialising - browsing Facebook, Twitter & Instagram 24hrs a day – connected constantly by our phones & tablets.

But what does that mean for your business?

It means if your website design isn’t properly optimised for mobile & tablets you’re likely to be losing your audience.

Responsive website design - glow creativeA responsive website design responds to the screen it’s being viewed on. Take a look at our website on a standard computer, on a tablet & on a mobile. (Or just drag your browser window smaller & bigger to make the website respond).

The information re-arranges itself to be easy to view & navigate depending on the device screen size. The information is pushed into a hierarchy, so we position the most important stuff at the top & stagger it down the screen to our footer at the bottom. We make information such as phone numbers & menus easy to click on without having to “pinch” in & out. We generally aim to make the readers life easier & therefore make it a more enjoyable experience engaging with your brand online.

Responsive website design - mobile friendly google results

If your website isn’t responsive it makes it hard work for someone on a mobile or tablet to view it - likely alienating a large chunk of your audience. Statistics indicate that 80% of people are browsing on mobile & tablets – this grows significantly year on year.

Not only does a responsive website make it easier for potential customers to view your site whilst on a tablet or mobile, but ‘Mobile-friendly’ sites are now being ranked higher in Google listings meaning your optimised websites are often listed above non mobile friendly sites. Let’s face it, who doesn’t want an easy leg up Google rankings?

Glow Creative offer 2 solutions for responsive website design.
Firstly, we have a template website that is fully responsive & can be customised completely to work for your business. Every website is styled to match your brand identity & each of the “panels” on the website can be styled & turned on or off on every page.

We do call it our template website, but it’s much more advanced & clever than a typical off the shelf package. It also has a full content management system & full SEO tools on every page.  

Take a look at some responsive website design examples here:

Gallery 108
Surgical Dynamics
St Leonards Primary

Secondly, we have our bespoke responsive website designs, still including a full CMS & SEO, these websites are really limited only by your imagination. Our bespoke websites can integrate any functionality & can be designed in anyway shape or form. Any of our bespoke website designs can also be responsive.

Kromas Recruitment
Emerald Architects
Durham Community Action
The Village Optician

Now your responsive website design should be at the forefront of your priorities why not contact us to see what we can do to help? Aside from simply designing a good-looking website, Glow Creative will work with you to ensure the website really works for you too – looking at a digital marketing strategy, including selecting keywords, content planning, setting up social media channels, Google places & relevant directory listings. We offer Google Analytics, email set up & website hosting & optional digital marketing & website training.

Glow Creative is a digital marketing agency based in Durham with bags of experience in responsive website design. We are registered providers with NBSL & often this kind of website design project attracts funding of up to 40% for North East Business.

Drop us a line to see how we can work with you to improve your digital marketing.

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