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Responsive web design – why is it so important?

4th March 2016

How are you reading this blog? Are you sitting at your desk, taking a break from work and browsing the web on your PC? Maybe you’re checking your smartphone on the train? Or you could be sitting on the sofa, flicking your attention between your iPad and Coronation Street on TV.

Whichever way you’re viewing this, it should be easy to navigate your way around our website and you should be able to read the content without the need of a magnifying glass!

This is because the Glow Creative website is a responsive website, meaning it responds to whichever platform it is read on. And your website should be a responsive website too. Here’s why.

What will responsive web design do for me?

In 2015, smartphones overtook all other devices for accessing the internet. This Ofcom report reveals smartphones now account for 33% of internet access, while use of laptops has shrunk to 30%, down from 40% in 2014.

Two thirds of all adults now own a smartphone, and nearly half of those owners will check their phone within five minutes of waking up on a morning. That’s nearly 30% of the entire adult population of Britain browsing the web on their mobiles before they’ve even brushed their teeth on a morning!

This graph from the American internet analytics company ComScore shows that the picture is the same the world over.
desktop_vs_mobile_internet_users

But what does all of this mean for your company website? Well, it means that if you want to have a website that appeals to a substantial segment of your audience, that can be viewed and used to its full potential by mobile, tablet and desktop users alike, then it’s got to be a responsive website.


Responsive web design is first and foremost about providing the optimal user experience. It demonstrates to your customers that you are a forward-thinking, progressive company and means those customers can access your responsive website content at any time of the day they choose.

After all, what is the point of investing your time and effort in a website that at least a third of your audience won’t be able to use properly?

Responsive websites are more discoverable

Google and other search engines are continually updating the way they rank their search listings. One of the latest updates puts mobile-friendly websites higher up Google’s rankings, meaning that in future, Google will start to favour search results returned from your responsive website over one that isn’t responsive.

It makes sense for Google to optimise mobile-friendly websites, as it wants smartphone users on the mobile web rather than switching over to using apps. Any time users are tapping away on apps is less time they are searching Google and clicking on their lucrative ads.

Talk to Glow about responsive web design

Here at Glow, we create website packages to suit all budgets and tailor-make them to suit any type of business.

If you would like to find out more about how we could improve your business with a responsive website, get in touch for a chat today.

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