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Glow Creative Thinking

Elvet Construction Consultants - Website Refresh

Elvet Construction Consultants - Website Refresh

We rebranded Elvet Construction Consultants a few years ago but as times change we decided it was time for a refresh with a new mobile friendly website design.

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Crowne Plaza Newcastle - Hard Hat Lunch

Crowne Plaza Newcastle - Hard Hat Lunch

Crowne Plaza gave us the challenge of supporting a series of preview events to showcase their newly built hotel. 

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St Oswald's Life List - Brand Identity & Graphic Design Project

St Oswald's Life List - Brand Identity & Graphic Design Project

St Oswald's Life List is a motivational campaign that is based around the idea that everybody has a bucket list of ambitions and challenges they would like to complete in their lifetime. 

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Crisis Courses - Graphic Design Project

Crisis Courses - Graphic Design Project

We created a range of illustrations to showcase their brand and highlight the services Crisis can offer.

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New Close Farm - Brand Identity Project

New Close Farm - Brand Identity Project

We were approached by an established farm shop on the outskirts of Durham for a rebrand and a range of printed communications materials to help raise their profile across the area.

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Gallery 108 – A Rebrand Project

Gallery 108 – A Rebrand Project

Gallery 108, a hair salon based in Newcastle, was looking to revamp and rebrand to strengthen their business and stand out in their local area.

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Branding & Brand Management

Branding & Brand Management

In how many different ways do customers connect with businesses? It’s an interesting question and, if you consider it in the context of your own business, you may be surprised just how long a list you are able to come up with. To name just a few examples, connections are made through products, packaging, printed marketing materials, website design, social media channels - even face to face when customers meet staff or enter your premises. Each of these points of contact, your brand touchpoints, shape your customers’ perception of your business.

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Logo Design for Netherlands Based Business Consultancy

Logo Design for Netherlands Based Business Consultancy

We were delighted to be appointed to develop a new brand identity for "Wilbers Management & Consultancy BV". Although based in the Netherlands, the wonders of modern technology served us well and we easily delivered a series of logo concepts on brief, that were much to our clients satisfaction.

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Brand Identity. What is it and why should we not overlook it?

Brand Identity. What is it and why should we not overlook it?

It may surprise some to realise your tone of voice and brand personality, the way you as a business, address your audience and partners, is equally as important as your consistent & professional look & feel, typically referred to as your brand identity. Investing in your brand means more value for your business in the long term, and really shouldn't be overlooked.

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Have you read the Olympic Marketing Rules?

<span style="\&quot;color:" rgb(51,="" 51,="" 51);="" font-family:="" arial,="" helvetica,="" verdana,="" sans-serif;="" font-size:="" 13px;="" line-height:="" 16.7999992370605px;\"="">This summer will see London play host to the greatest sporting spectacle in the world - the Olympic & Paralympic Games. With Olympic fever gripping the nation and patriotic spirit running high, you may think that the event offers a once in a lifetime marketing opportunity.... read on to find out what you can, or perhaps more accurately, can't do as the Olympics sweep the nation.

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Rebranding

We regularly meet established businesses all with a similar problem. They have developed & grown as a business but often feel they have outgrown that first logo they had. Their brand has become inconsistent and their website & literature doesn't deliver the right message. It is an ideal time to get Glow Creative involved for a brand management exercise.

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Are you ready for Christmas?

We are 8 weeks away from a great marketing opportunity, are you ready to connect with your customers, surprise & delight them, or do you need our help?

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New Identity for County Durham Enterprise Agencies

County Durham Enterprise Agency (CDEA) approached Glow Creative for a new logo. A modern, simple & clean look was required. 

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Brand or Logo?

Do you understand the difference between a brand and a logo? Do you know what good Brand Management can do for your business? Read on for our ideas on the subject.

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Check list for the perfect Trade Show

Trade shows are a unique opportunity for businesses to engage in face-to-face interaction with a large number of potential customers, gathering crucial information & starting long term relationships with their prospects. 

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Brand Guidelines: why do I need them?

With all of the different media channels that are available today it is more important than ever to establish Brand Guidelines to define a consistent brand image.

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Brand Perfect Tour 2011

This week saw London host the Brand Perfect Tour, an event that brings food for thought on branding practices.

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