You’ve heard of the saying ‘consistency is key’, well this should certainly be a focus within your marketing strategies and particularly your social media content. When your content quality, quantity or schedule don’t produce consistent marketing, it can create confusing messaging for your audience. However, this doesn’t necessarily mean you have to post every day.
We’ve put together a few tips and tricks to help you on your way to a more consistent approach to your social media marketing strategy.
Map out a consistent strategy for each platform
Without a defined strategy, trying to build your online presence on social media can be very counterproductive. You’ll find yourself in a void of posting for the sake of it, which will likely not see a return from your efforts. Having a strategy in place allows you to really filter down your content and find your niche.
Identify your content pillars
In the context of social media marketing, content pillars are a set of themes or topics that your brand can use to create posts.
The themes that you choose should encompass and be consistent with your brand’s purpose, values, tone of voice, positioning and general aesthetic on social media. For example, company updates, new products, self-care and well-being advice, or client testimonials.
Write captions and copy a month in advance
Keep your content plan within a monthly time frame and always leave space for reactive marketing surrounding news and current events. But, don’t get carried away! When you schedule too far ahead, it’s easy to lose track of what you’ve planned and it may not flow with current events.
Source your images
Having a library of images and graphics can be beneficial when it comes to consistent posting so that you don’t find yourself running short when planning ahead.
Another way to source imagery is with user-generated content (UGC). With UGC you can repost your community’s photos and videos to your social channels, which adds authenticity and credibility to your brand.
Use pre-made design templates
Graphic design may not be your forte, but utilising pre-made templates can really help you in creating some simple, yet effective designs. There are a number of free resources and tools available online with a huge number of templates just waiting to be used. Some of these include Canva, Desygner or Visme.
Schedule your content ahead of time
Scheduling your social media posts is an excellent way to maintain a consistent content stream across multiple channels. When you post consistently, your audience gets to know more about your brand, what to expect from you, and build a relationship to become a loyal brand advocate.
Repurpose your best-performing content
When it comes to social content creation, it pays to “work smarter, not harder”. There’s nothing wrong with repurposing content that has previously been a success with your audience. This helps to reinforce your brand identity and the pillars of your business, without trying to constantly think of new ideas.
Get in touch
Our marketing experts at Glow Creative are ready and waiting to help you implement a marketing strategy with consistent content across social media. So get in touch today to transform your brands online presence.