Standing out in a competitive market requires more than just an excellent product – it requires a powerful visual narrative. When North East dairy company Embleton Hall Dairies, the makers of the Great Taste Award-winning Durham Butter, needed a comprehensive brand refresh, they turned to the specialists at GLOW Creative.
Aligning Heritage with Modern Branding
Embleton Hall Dairies was in search of a complete rebrand to tell their unique story rooted in the land and community, and better reflect the premium quality of their top-notch, high-welfare dairy products. GLOW took on the challenge of redesigning product packaging and labels that embraced the ethics and approach of this hard-working Country Durham dairy farm.
To elevate the brand’s identity, our expert graphic designers integrated nostalgic, meaningful elements into the dairy’s everyday product line.
- Nostalgic Milk Cartons: Bottle and carton labels pay homage to traditional doorstep milk deliveries by referencing the classic handwritten notes left to milkmen in empty glass bottles.
- Engaging School Packaging: The “my milk” cartons, delivered regularly to educational establishments across the North East, received a fun and engaging design highlighting their nutritious, locally sourced, and tasty contents.
- Sustainable Corrugated Crates: For larger order quantities, we developed a bespoke corrugated design featuring a traditional wooden crate-effect, offering a lightweight, fully recyclable take on classic dairy crates.
- Eco-Friendly Butter Wraps: To honour their rural, home-spun origins, we designed printed burlap packaging on eco-friendly paper, speaking directly to their commitment to fresh produce, low food miles, and excellent animal welfare.
Brand awareness didn’t stop on the shelves. GLOW Creative scaled the iconic Durham Butter wrap design and a striking monochromatic skyline across Embleton Hall Dairies’ delivery vehicles and tankers. This design pays respect to the region’s rich culture and heritage while ensuring instant brand recognition on roads across the North East.
Connecting Farms to Local Communities
Embleton Hall Dairies gives back to their local communities through their educational outreach programme, providing schools across County Durham the opportunity to win a trip to the dairy to learn all about their favourite milk products from farm to table. GLOW Creative proudly supports this venture with project management and PR.
We promoted the competition by facilitating direct lines of communication with local schools and created digital and print assets to be shared directly with pupils both in the classroom and on social media. From itinerary coordination for a streamlined visit for participating schools, organising transport to and from the site, to supplying branded souvenirs and wearable items to students, we ensured the competition winners got a school trip experience they’d never forget!
From Local Farm to Regional Powerhouse
With a firmly established brand profile in the North East UK, Embleton Hall Dairies has successfully scaled from a local dairy farm into a major regional supplier. Happy customers include local schools, NHS hospitals, universities, retailers, and wholesalers, who all know and trust the Embleton Hall Dairies brand.
Whether you operate an agricultural business, a manufacturing firm, or a growing corporate enterprise in the North East, strategic branding and PR are essential to your growth.
Ready to elevate your brand profile?
Talk to GLOW Creative today to discover how our tailored design, digital marketing, and PR services can support your business goals.